Twitter can be a great asset to your business. When it comes to customer service and creating a voice for your brand, it is a powerful tool. Everyone in the country knows Twitter, even if they don't use it. Traditional media quotes tweets regularly, the President uses it daily, and your customers are most likely paying attention to the conversations being had there. Companies like Wendy's and Burger King have seen tremendous success by creating a fun and interactive voice on the platform. According to Twitter, 80% of their users have Tweeted about a brand, and 54% have taken action after seeing a brand mentioned. With the proper marketing strategy, you can certainly leverage the power of Twitter to bolster your business. But you should also take caution, a stale Twitter account or one without a clear vision of purpose can turn into a liability.
Check out this infographic we put together to outline some of the demographics and stats about Twitter. Take these into consideration while you plan your Social Media strategy. If you need some help, please contact Social Aperture today. We would love to help you figure out if Twitter is right for you and reach your customers on social media.

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